President Obama is 5-for-5, but not in the way he’d
prefer. In baseball, 5-for-5 signifies perfection. In Obama’s case, it
means the opposite. On the five most important polling questions that
measure a president’s success, he’s not only dropped significantly, but
he’s now regarded negatively overall.

Newscom
The five yardsticks are presidential job approval, honesty, handling of
the economy, strong leadership, and the public’s impression of him personally. Being underwater on all five is extraordinary, if not unprecedented.
the economy, strong leadership, and the public’s impression of him personally. Being underwater on all five is extraordinary, if not unprecedented.
For presidents, the five measures don’t ordinarily rise or
fall in tandem. President George W. Bush’s job approval tanked, but he
was seen as a strong leader. President Bill Clinton was distrusted, but
maintained high job approval. President Jimmy Carter was trusted, but
sank in job approval and was judged a weak leader.
That Obama’s poll numbers have plunged across the board
indicates recovery will be very difficult. Presidents who skid downward
in their second term are rarely able to turn their fortunes around.
Obama’s decline is similar to George W. Bush’s. “The parallels,” says
Republican pollster Whit Ayres, “are downright eerie.”
The country was divided in the first year of Bush’s second
term. Then an event—Katrina—raised questions about the president’s
competence and ability, and disapproval set in. “Once the approval and
disapproval lines cross, the trust he enjoyed . . .is undermined, and
he never again wins majority approval of his job performance,” Ayres
wrote in National Review Online.
What makes a president’s job approval all the more crucial
is its correlation with how his party does in elections. Obama’s
approval has tumbled into the low 40s and the high 30s in polls by CBS
News, Reuters, and the Economist/YouGov. If those numbers hold,
he will be a huge drag on Democratic candidates in 2014. If they
improve, so will Democratic prospects.
The matter of honesty and trust is nearly as serious as
job approval. For Obama, the problem here is his statement, made
repeatedly before and after Obamacare was enacted, that anyone who liked
his health care plan would be able to keep it.
This happened to be the only one of several promises Obama
made about his health reform that the public believed. North Star
Opinion Research discovered this last March in a poll for the YG
Network. People dismissed as untrue Obama’s vows that Obamacare would
not add to the federal deficit, would save families $2,500 a year in
health insurance, not require cuts in Medicare, and not lead to a doctor
shortage or rationing.
The promise to let individuals keep their current
insurance was different. It was deemed true by a 64 to 27 percent
margin. And when it became clear this claim was false, the reaction was
poisonous for the president. His credibility was shattered.
Obama has tried to explain away his promise, soften it,
and put the blame on insurance companies. His excuses haven’t helped.
“Once you break people’s trust, it’s hard to resurrect it,” Ayres told
me. So Obama is likely to have a credibility problem for the remainder
of his presidency.
On his handling of the economy, Obama’s rating matches his
job approval. It’s lower than ever. His frequent announcements that he
intended to “pivot” to emphasize improving the economy have fallen flat
as growth and job creation continue to stagnate.
Meanwhile, rejection of the notion of Obama as a strong
leader has become a staple of national poll results. Most Americans want
a strong leader in the White House, and they aren’t finding one in
Obama.
The fifth category is trickiest. It involves how people
feel about Obama, the individual. Most polls show people like him. But
when asked about their “impression” of him or whether he “inspires” them
or if they “admire” him, they react more negatively than positively.
This is new. Until recently, the president had gotten higher marks on
this measure than on job approval.
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